As we enter a new decade and begin to indulge in the new era of pop culture and fashion, we must not forget the influence that previous eras have had on the modern culture.

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Creative director Notsafe Uzoma aimed to capture the essence of the 2000s aesthetic, paying homage to the time period with the help of photographer Ed Davies and Stylist Caprice Brown

The primary objective of this capsule is to elicit a sense of longing for the past, particularly among individuals who may have been deeply involved in the fashion and culture of that era, as well as those who may have been mere observers. The intention is to tap into the emotional resonance of nostalgia, evoking memories and emotions associated with a bygone time.

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In addition to this, the capsule also seeks to serve as a gentle reminder to individuals who are perhaps less familiar with the cultural trends of the recent past, that all contemporary sources of inspiration have roots in history. By showcasing a collection of styles and trends from a particular era, the capsule highlights the ways in which past influences continue to shape the present. Ultimately, the aim is to foster a deeper appreciation and understanding of the cyclical nature of fashion and culture, and to encourage reflection on the enduring relevance of historical trends.